Well Groomed | Natureofthings
Natureofthings is a contemporary wellness brand with plant-based formulas that are both curative and preventive. Their products including bath immersions and body care are designed to form rituals for reducing inflammation, pain and stress from the inside out. Ingredients come from the earth – plants, minerals, and elements, and contain no harmful petrochemicals or unsafe toxins.
What we love most about the brand is their dedication to evoking a sense of wellbeing. From their thoughtful packaging to their imagery they inspire a spirit of the sanctuaries within our homes and within ourselves. One scroll through their Instagram feed and you’ll want to reset your bathroom shelves with their impeccably designed products to recreate their ritualistic concept for yourself.
The world of natureofthings is a celebration of oneness with nature and the sentiment of being comfortable in one’s own skin. With a series of conversations and rituals bought to life by breathtaking visuals, it impossible to leave their site without feeling both inspired and soothed by how beautiful the simple act of self-care can be. It is clear to see that the clever founders have combined their backgrounds in healing & herbalism and visual identity & brand experience to create a brand that is the epitome of ‘well curated’.