Well Worn | Still In Style

With the help of the brilliant team at the Oxfam Superstore, we have captured a story that celebrates circular fashion. For several hours, our sustainable shopping expert, Danielle Copperman, rummaged through the rails of secondhand clothing, styling up an editorial that hopefully inspires readers to steer away from fast fashion in favour of something "still in style." We have added some facts and figures below that highlight the importance of organisations like Oxfam. If, as individuals, we can adopt more conscious habits, whether that’s recycling or reselling, our efforts will go a long way towards supporting the work they do.

  • Consumers send 13 million items of clothing a week to landfill.

  • The textile industry accounts for up to 10% of the world’s greenhouse gas emissions – that’s more than international aviation and shipping combined. (1)

  • If the number of times a garment is worn were doubled on average, greenhouse gas emissions would be 44% lower. (2)

  • By shopping with Oxfam, you’re investing your money in vital work beating poverty around the worldwide – supporting people to speak out and stand up to the climate crisis, and helping create a better fairer and greener future for everyone.

  • Approximately £29m is raised each year from selling clothing in Oxfam shops. The profit raised from this is enough to provide clean water for more than 2 million people during a drought.

  • More than 14,000 tonnes of clothing (over 47 million items) are diverted from landfill each year through being donated to Oxfam, where they are sold in high street shops, the Oxfam Online Shop, Oxfam Boutiques, and festival and department store pop-up shops.

  • An average consumer throws out 31.75kg of clothing every year. If they donate or recycle their clothes instead of sending them to landfill, they could save the same greenhouse gas emissions as driving a car for about 800,000 miles. (3)

    Shop online at oxfam.org.uk or locate your nearest Oxfam using the online shop finder tool.